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Training for your team members so they can be self-reliant

Hands-on training

Engineering guidance for your dev team and QA of their work

Engineering guidance

KPIs developed specifically for your product


Dashboards answering your most important product questions


A tracking plan designed to capture your most important data points

Tracking plan

The most difficult part about using FullStory is the initial implementation. FullStory has an automatic data capture technology that captures all product interactions by default. However this data still needs to be sifted through, named, and organized. To set up FullStory correctly, you need to have a good understanding of how to track the right data points, how to implement identity-management, and how to navigate the screen recording process. We specialize in all these areas and will work with your dev team to set you up with a top-notch FullStory implementation. With a standard implementation you get the following


Many times, teams set up a FullStory implementation on their own but then run into issues as they start to scale and their product gets more sophisticated. This is completely normal, as setting up a scalable implementation is a highly specialized skill. We regularly work with clients who need to upgrade their existing implementation. We start by assessing your existing implementation and understanding where you want it to be and then work with your team to get you to your ideal destination as quickly as possible. 


Sometimes your team has a good implementation in place but you simply don’t have the bandwidth or skills to build out your key FullStory dashboards. Our team is highly skilled at building FullStory dashboards and will be able to deliver the results you need with very quick turnarounds, with most dashboard-building projects taking less than 3 weeks.


If you want to be self-reliant, it’s important that your team members are comfortable using FullStory. We’ll set up hands-on training sessions where we teach you and your team members how to answer their most high-priority questions in FullStory, using your own data.


If you feel that you need product analytics support on an ongoing basis, we’ll embed in your team and provide you with data analysis, training, analytics strategy, and any other related needs on an ongoing basis. We’ll be available on Slack during work hours, meet with you regularly to prioritize work, and act as a member of your own team who will own all your analytics needs. The best part? It’ll be for a fraction of the cost of hiring a full-time analytics team.


FullStory is the world’s leading Digital Experience Intelligence platform, and has recently expanded into the product intelligence space as well. They are well known for their automatic data capture and screen recording features, which allow for an unparalleled view into how your users navigate your product.  The Mentat team is highly proficient at working with FullStory, whether it’s for an implementation of FullStory from scratch, an audit of an existing setup, or simply providing training for teams who want to be better at deriving product insights.

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